Crosscutting transition crop.

Wez. Coach/ trainer

A second generation Lumberjack, Wez was learning efficient and precise techniques from a young age.

Growing up around an industry with high physical requirements and strong hydration and nutritional discipline, amongst burly competitive men who didn't suffer fools but valued craftsmanship and placed a premium on accurate functional movement for their safety and durability facilitated, after a twenty year career, a transition into the fitness business that was almost instinctive.

While instinct kept you alive in the woods, Wez quickly recognized that the foundation for success as a personal trainer and coach was also based upon a commitment to continuing education, study, experiential learning, and targeted personal development work on self awareness, authenticity, empathy, and most of all communication.

Accumulated wisdom and experience has taught him that progress requires the need for realistic incremental challenge and to embrace change. By keeping it simple, having credible training and competency in the modalities being coached, encouraging a feedback loop and using heart rate monitoring as a foundation stone indicator of intensity, he will advocate for and appreciate your ability and effort to change. His obligation and commitment will be to challenge and push out your perceived limits.

A lifetime of measurement against hard targets under duress is testimony to mental strengths and strategies that have also enabled Wez to train for, compete and finish in six Ironman triathlon competitions.

Knowing that trust is earnt and not given is a foundational value that Wez brings to the Ivari brand.